rechristening

Rechristening is the act of giving a new name to something that has already been named. This can apply to people, places, organizations, or even objects. The term "rechristening" specifically implies that the original name was a baptismal or religious name, though in modern usage it is often used more broadly to mean any renaming.

The reasons for rechristening are diverse. For individuals, it might be a personal choice to adopt a new identity, to escape a past, or to reflect a change in gender or other personal circumstances. In the context of places or geographical features, a rechristening might occur due to political changes, to honor a new figure, or to correct perceived historical injustices associated with the original name. Ships and vessels are frequently rechristened when they change ownership or purpose. Organizations, such as companies or charities, may rechristen themselves as part of a rebranding effort, a merger, or a change in their mission.

The process of rechristening can range from a simple announcement to a formal ceremony. In some cultures, rechristening a person might involve specific rituals. For larger entities like cities or institutions, a rechristening often involves significant administrative and public relations efforts. The act of rechristening can be a sensitive matter, as original names often carry historical or cultural significance, and any change can evoke strong emotions and debate.