randassortiment

Randassortiment is a term used in retail to describe the portion of a store's product range that lies outside the core assortment. It comprises peripheral, often impulse-driven or niche items that complement the main lines and fill gaps in the range. In practice, randassortiment can include seasonal products, promotional items, small accessories, novelty goods, local specialties, trials of new SKUs, and other items chosen to attract shoppers and encourage additional purchases.

The purpose of randassortiment is to increase basket size and store attractiveness while making efficient use of shelf space and reflecting local demand. It is managed alongside the core assortment through category management and planogramming, with decisions based on profitability, turnover, supplier terms, shelf availability, and the risk of cannibalization of core sales. The randassortiment is typically reviewed periodically and adjusted in response to sales data, trends, and promotions.

Management considerations include setting guidelines for the size and diversity of the randassortiment, selecting items that complement the core range, testing new products before broader rollout, and controlling inventory to avoid dead stock. Retailers balance the potential incremental revenue of randassortiment against its impact on space, complexity, and core-performance metrics such as gross margin and stock turnover.

In summary, randassortiment represents the outer layer of a store’s product mix, designed to enhance choice, capture impulse purchases, and respond to local demand, while being carefully managed to support overall profitability.