rajapintakaavio
Rajapintakaavio, also known as a business model canvas, is a strategic management and entrepreneurial tool used to describe, design, challenge, invent, and pivot business models. It was developed by Alexander Osterwalder and Yves Pigneur in 2010. The canvas is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It is often used in strategic planning sessions to outline a company's business model and identify potential areas for improvement or innovation.
The canvas consists of nine building blocks, each representing a key aspect of the business model. These
1. Customer Segments: The different groups of people or organizations an enterprise aims to reach and serve.
2. Value Propositions: The bundle of products and services that create value for a specific customer segment.
3. Channels: How a company communicates with and reaches its customer segments to deliver a value proposition.
4. Customer Relationships: The types of relationships a company establishes with specific customer segments.
5. Revenue Streams: The cash a company generates from each customer segment.
6. Key Resources: The most important assets required to make a business model work.
7. Key Activities: The most important things a company must do to make its business model work.
8. Key Partnerships: The network of suppliers and partners that make the business model work.
9. Cost Structure: All costs incurred to operate a business model.
Rajapintakaavio is widely used in various industries and sectors, from startups to established companies, to help