qualitymervärde

Qualitymervärde is a concept in Swedish business and management literature that refers to the value created by a company's products or services that are of high quality. It is a measure of the added value that customers perceive from a product or service, beyond its basic functionality or price. Qualitymervärde is not just about meeting customer expectations, but exceeding them, thereby creating a positive emotional response and loyalty.

The concept was popularized by the Swedish management consultant and author Göran K. Göransson in his book "Qualitymervärde - hur du skapar värde genom kvalitet" (Qualitymervärde - how to create value through quality). According to Göransson, companies that focus on qualitymervärde can differentiate themselves in the market, increase customer satisfaction, and ultimately drive business growth.

Qualitymervärde is often achieved through a combination of factors, including superior product design, excellent customer service, innovative features, and a strong brand reputation. It is a holistic approach that considers the entire customer experience, from the initial purchase to after-sales support.

In practice, companies can implement qualitymervärde strategies by conducting thorough market research to understand customer needs and preferences, investing in research and development to create innovative products, and fostering a culture of continuous improvement. By prioritizing qualitymervärde, companies can build a strong competitive advantage and create long-term value for both customers and shareholders.