produkttrykk
Produkttrykk refers to the process of applying printed graphics, text, logos, or patterns directly onto a product or its packaging. It is used for branding, product identification, and consumer appeal, and can cover surfaces such as cartons, bottles, cans, containers, or promotional items like pens and USB sticks. The aim is to create durable, legible, and visually consistent branding directly on the product.
Common techniques include pad printing, screen printing, offset or digital printing, hot stamping or foil stamping,
Substrates include plastics, glass, metal, wood, paperboard, and textiles. Prepress work, color management, and curing conditions
Environmental and market trends emphasize sustainable inks, recyclability, and shorter print runs enabled by digital technologies.