Produkttrykk

Produkttrykk refers to the process of applying printed graphics, text, logos, or patterns directly onto a product or its packaging. It is used for branding, product identification, and consumer appeal, and can cover surfaces such as cartons, bottles, cans, containers, or promotional items like pens and USB sticks. The aim is to create durable, legible, and visually consistent branding directly on the product.

Common techniques include pad printing, screen printing, offset or digital printing, hot stamping or foil stamping, and laser marking. Pad printing is versatile for curved or irregular surfaces; screen printing suits flat or cylindrical shapes and large areas; offset and digital printing are used for packaging substrates such as paperboard and labels; foil stamping provides metallic finishes; laser marking offers permanent, precise marks. Inks and finishes often involve UV-curable, solvent-based, or water-based formulations, chosen for durability, appearance, and environmental considerations.

Substrates include plastics, glass, metal, wood, paperboard, and textiles. Prepress work, color management, and curing conditions are important to achieve accurate color, sharp detail, and adhesion. Quality control focuses on color consistency, abrasion resistance, and readability of codes or text, with attention to regulatory requirements in areas like food contact or cosmetics.

Environmental and market trends emphasize sustainable inks, recyclability, and shorter print runs enabled by digital technologies. Produkttrykk remains a key tool for brand differentiation, product personalization, and efficient labeling throughout consumer goods and promotional industries.