produktsidan

Produktsidan, or product page, is a dedicated web page on an e-commerce site that presents a single product or a specific variant. It is typically the primary source of information and the main pathway to purchase, designed to inform and persuade the customer while supporting quick decision-making.

Typical elements include the product name and price, stock status, multiple images or videos, a detailed description, technical specifications, features, dimensions, weight, materials, and usage guidance. It may also show available variants such as color or size, a unique SKU, warranties, manuals or downloadable files, and information on shipping, returns, and compatibility. User interactions often feature an add-to-cart or buy button, product reviews and ratings, questions and answers, and suggestions for related products. For search engines, the page commonly uses structured data markup (schema.org/Product) and relevant metadata to improve visibility.

Design and usability considerations emphasize fast load times, mobile responsiveness, clear typography, and accessible content. Localization may adapt language, currency, taxes, and shipping options. A produktsidan differs from a category page that lists multiple items, and from a campaign landing page that focuses on a promotion; the product page aims to convert by presenting one item in depth. Legal and policy disclosures, such as price accuracy, taxes, shipping costs, and returns, are typically visible and align with applicable consumer laws.