produktmässig

Produktmässig is a German term used mainly in business, product management, and technical contexts to denote that something is described, analyzed, or oriented with respect to the product itself. It indicates that the product is the unit of reference or the primary viewpoint for evaluation, decision-making, or communication. In standard German orthography, the form is produktmäßig; in Swiss German, the variant produktmässig is common.

Etymology and variants: The word combines Produkt (the product) with the suffix -mäßig, which forms adjectives and adverbs meaning “in the manner of” or “in terms of.” The standard spelling is produktmäßig, while Swiss usage commonly writes produktmässig.

Usage and contexts: The term appears in product development, quality assurance, pricing, marketing, and requirements engineering. It is often used to contrast product-centered considerations with other perspectives such as market, distribution, or process. Examples of typical expressions include produktmäßige Merkmale (product-related features), produktmäßige Anforderungen (product-specific requirements), or eine produktmäßige Bewertung (a product-centered assessment).

Nuance and related terms: Produktmässig implies an orientation toward the product’s specifications, capabilities, or attributes. It is related to, but not always interchangeable with, termos like produktbezogen (product-related) or produktorientiert (product-oriented), which may carry slightly different emphases. The term can also appear in comparisons such as product-focused versus market-focused analyses.

See also: Produktmanagement, Produktentwicklung, Produktmerkmale, Qualitätsmanagement, Marketing- und Produktstrategie.