productkatalogi

A productkatalogi is a structured collection of information about products used by merchants, manufacturers and retailers to present, organize, and distribute product data to customers and sales channels. It typically includes items like product name, SKU, category, description, price, availability, images, specifications, and attributes.

Catalogs are organized in a taxonomy and support variants, options, and multi-attribute products. They rely on identifiers such as GTIN/UPC, EAN, and supplier codes. Data quality is crucial: accuracy, completeness, consistency across channels, timeliness of price and stock status.

Implementation often uses Product Information Management (PIM) systems, ERP, or CMS to store and enrich data. Catalog content is distributed through digital catalogs, online storefronts, marketplaces, mobile apps, and sometimes print. Data formats include XML, CSV, JSON, and industry standards for product feeds. Localization and multilingual attributes are common in global catalogs.

Types and usage: online product catalogs for e-commerce; B2B catalogs for wholesale; print catalogs for marketing; dynamic catalogs that adapt to user context; private internal catalogs for procurement. Catalogs support merchandising, search, filtering, and comparison, and are integrated with checkout, recommendations, and analytics.

Challenges include data governance, maintaining consistency across channels, onboarding suppliers, and keeping content up to date. A well-maintained productkatalogi enhances discoverability, customer trust, and operational efficiency.