prissätts

Prissätts is the present tense passive form of the Swedish verb prissätta, meaning to set or determine the price of something. The form is used when the price is being established by an agent that is not specified or is general, such as a company, market, or policy.

Etymology and related forms: prissätta combines pris (price) with sätta (to set). The noun form prissättning denotes the process of pricing. Active forms include prissätter (present), prissatte (past), and har prissatt (present perfect). The past passive prissatts exists but is less common in everyday language.

Usage: the present passive is common in business and economic writing to describe price determination without naming the specific actor. It often appears with av to indicate the agent, for example, Priset prissätts av återförsäljaren or Priset sätts av marknaden. It can refer to products, services, subscriptions, insurance, or financial instruments, among others. The emphasis is on the price being determined by an external process or authority rather than by the speaker.

Examples: Priset prissätts i samband med lanseringen. Priset prissätts av tillverkaren. Prissättningen av nya modeller kan ändras varje kvartal.

Relation to related concepts: prissättning (pricing) covers the process of setting prices, while värdering (valuation) concerns estimating the economic value of an asset, which is not always identical to an asking price. Pricing is influenced by costs, demand, competition, and regulatory constraints.