pressiteated

Pressiteated, the Estonian term for press releases, are official communications issued by organizations such as companies, government agencies, or non-profit bodies to inform media about news, events, or developments of public interest. They are a central tool of public relations and are intended to present information in a clear, factual form.

A pressiteade typically includes a date; a headline; a lead paragraph that summarizes the news; followed by details, background information, and quotes from authorized spokespeople. It often ends with boilerplate information about the issuing organization and contact details for media inquiries. The language remains neutral and evidence-based.

Distribution methods include email to media lists, newswires, and posting on the organization's website. Some releases are issued with an embargo, specifying a future release time. They may also be accompanied by multimedia assets such as photos or videos, and by links to further documents.

Impact and considerations: Pressiteated standardize how organizations communicate with journalists and help journalists quickly assess press-worthy information. Ethical requirements include accuracy, fair representation of statements, clear attribution, avoidance of hype, and timely corrections if errors are discovered.