preduzetnik

Preduzetnik is a term commonly used in South Slavic languages, particularly Serbian, Croatian, Bosnian, and Montenegrin, to refer to an entrepreneur. It describes an individual who establishes and operates a business, taking on financial risks in the hope of profit. The concept encompasses the innovation, initiative, and management skills required to bring a new venture to life or to significantly improve an existing one.

A preduzetnik typically identifies a market need or opportunity and then organizes the necessary resources, including capital, labor, and materials, to create a product or service. They are characterized by their willingness to take calculated risks, their foresight in planning, and their ability to adapt to changing economic conditions. The success of a preduzetnik often contributes to job creation and economic growth within their community. The term emphasizes the active role of the individual in driving economic activity and innovation.