postvendita
Postvendita, or after-sales service, encompasses the activities that support a product after purchase. It covers the maintenance, repair, and guidance needed to ensure performance, longevity, and customer satisfaction. Providers include the original manufacturer, authorized service partners, retailers, and third-party technicians, and it applies to physical goods as well as software and systems.
Typical components are technical support (phone, email, chat, or in-person), warranty administration and repair, preventive and
From a business perspective, postvendita influences customer loyalty, brand reputation, and revenue through service contracts and
Industry and regional differences shape expectations. In consumer electronics, fast turnaround and easy access to parts
Recent trends include digitalization, remote diagnostics, IoT-enabled monitoring, and self-service portals, which aim to reduce downtime