popisoch
Popisoch is a neologism used in discussions of contemporary media to describe a cultural dynamic in which mainstream pop content spreads rapidly across social platforms and is subsequently reinterpreted, remixed, and repackaged by diverse online communities. The cycle often begins with a widely shared performance, video, image, or slogan and proceeds through rapid variations that cross genres and formats.
Origin and usage: The term appears in online discourse and some informal sources dating from the early
Characteristics: Popisoch is characterized by fast diffusion, multi-platform propagation, high remixability, and a blurring of high-
Examples and scope: Because the concept is informal, examples are anecdotal. Typical instances involve memes, music
Reception and critique: Proponents view popisoch as a useful lens for describing contemporary diffusion patterns; critics
Related concepts include meme theory, diffusion of innovations, remix culture, and virality.