lowcultural

Lowcultural refers to a cultural phenomenon characterized by the blending of lowbrow and highbrow elements. This term was coined by the British art critic and writer Brian O'Doherty in the 1980s to describe a new aesthetic that emerged in the late 20th century. Lowcultural is often associated with the rise of popular culture, consumerism, and the democratization of art and media. It encompasses a wide range of genres and mediums, including music, film, television, and digital media.

The term "lowcultural" is used to distinguish this new aesthetic from traditional highbrow culture, which is often associated with elite tastes and institutions. Lowcultural, on the other hand, is more accessible and inclusive, appealing to a broader audience. It often incorporates elements of popular culture, such as music videos, reality television, and social media, into highbrow contexts.

Lowcultural has been influential in various fields, including art, literature, and film. It has challenged traditional notions of taste and quality, and has contributed to the democratization of culture. However, it has also been criticized for its commercialization and its potential to dilute the value of art and culture. Despite these criticisms, lowcultural continues to be a significant force in contemporary culture.