pildingud
Pildingud is a term used in contemporary architectural discourse to describe a class of buildings whose design integrates image display as a central element. The word is a neologism formed from pilt, meaning image or picture in Estonian, and an affix suggesting a built form. It is not a formal architectural taxonomy but a descriptive label that appears in media texts, exhibitions, and urban planning debates.
Key features of pildingud include dynamic or programmable façades, built-in screens or projection surfaces, and spaces
Design considerations cover engineering challenges of large-scale displays, energy use and maintenance, heat and glare management,
Examples and outlook: in recent years, the concept has appeared in master plans and building proposals in
See also: media architecture, digital façade, urban branding.