persóna
Persóna is a noun used in several European languages to denote a person or a character. The term derives from the Latin persona, meaning mask or role, and has entered various languages with slightly different spellings and usages. In Icelandic, for example, persóna is commonly used to refer to a public image or a social role, while in other languages the more general form persona is used for both person and character.
In psychology, the persona is a concept introduced by Carl Jung describing the social face an individual
In literature, film and theatre, persóna or persona is used to denote a character or the imagined
In contemporary discourse, the term often refers to a public persona: the image a public figure projects