peopletaking

Peopletaking is a strategy used in social media management, particularly in the realms of influencer marketing and content creation. The term refers to the act of framing an entire community or collective group of individuals as the star of the story or the main subject of a marketing effort.

This approach involves leveraging the collective influence and presence of a group of people to promote a brand, product, or service. Peopletaking differs from traditional marketing methods, which often focus on highlighting a single influencer or celebrity endorser. In peopletaking, the goal is to showcase the 'everyman' or the 'everywoman' – the average individual from the target audience – and use their authenticity to connect with a wider audience.

Peopletaking often involves using social media platforms to collect and share user-generated content, featuring common people who are passionate about a specific product or brand. This approach can help companies build trust, credibility, and social proof by showcasing real people who have had positive experiences with their products or services.

By leveraging the power of the collective, peopletaking aims to create a sense of community and belonging around a brand. This marketing approach can be particularly effective in reaching a broader demographic, engaging younger audiences, and creating a more relatable and human-centric brand image.

Some notable examples of peopletaking campaigns include Red Bull's "Red Bull Stratos" featuring Felix Baumgartner and thousands of tracked spectators, and Coca-Cola's "Share a Coke" initiative, which encouraged consumers to share personalized messages with their peers on social media. These campaigns successfully utilized peopletaking to connect with their target audiences and create a lasting impact on their brand's image.