payperview

Pay-per-view, often abbreviated PPV, is a television or streaming service model in which a consumer pays a one-time fee to access a specific program or event for a limited period. Access is controlled by authentication on the user’s device, typically through a secure token tied to the purchase.

PPV is commonly used for live sports, boxing and wrestling matches, concerts, and other premium events, but can also include premieres or special broadcasts. After purchase, the content is exposed to the buyer for the duration of the defined viewing window, and some services offer a limited replay.

Pay-per-view originated with closed-circuit and cable systems in the 1980s, enabling viewers to pay for access to select events. It expanded to satellite and digital platforms in subsequent decades and has evolved with online streaming, on-demand access, and mobile devices.

PPV content is distributed by cable, satellite, telecom, and internet streaming providers. Pricing is typically set per event and may vary by market; revenue is shared between rights holders and distributors, with additional monetization through bundles or later availability.

Online PPV and streaming platforms have broadened access globally, but licensing rights and blackout rules can limit availability. Piracy concerns and consumer experience issues remain, while some services blend PPV with subscription offerings or ad-supported options.