overfremming
Overfremming is a term used primarily in Norwegian-language discourse to describe the deliberate deployment of excessive stimuli, messaging, or influence with the aim of shaping attitudes or behaviors beyond what is desirable. It can refer to marketing, political communication, or media exposure where messages are presented in a way that amplifies effect beyond what is ethically or practically appropriate.
Etymology and usage notes: The term is formed from over- and fremming, and while it appears in
Domains and examples: In marketing, overfremming describes strategies that rely on highly repetitive slogans, intense visuals,
Effects and considerations: Potential short-term benefits may be offset by audience wear-out, confusion, or reduced trust.
Measurement and research: The concept is not standardized, so researchers typically examine exposure frequency, message intensity,
See also: information overload, overstimulation, framing, persuasion, media effects.