ostovalintojaan
Ostovalinnat refers to the decision-making process consumers undertake when choosing to purchase a product or service. This process can vary significantly in complexity depending on the type of purchase. For routine or low-involvement purchases, such as everyday groceries, consumers may rely on habit, brand familiarity, or convenience. In contrast, for high-involvement purchases, like a car or a home, the process is typically more extensive.
The typical consumer decision-making process involves several stages. It often begins with need recognition, where a
Next comes the evaluation of alternatives, where consumers compare the identified options based on their needs