oppstartsid

Oppstartsid is a term used in Norwegian to describe the initial page displayed when an application or website is opened. It functions as the entry point to a digital product and often provides branding, orientation, navigation, and access to key features or content. Depending on context, oppstartsid may refer to a website’s homepage, a dedicated landing page used for campaigns, or the main screen of a software application.

Usage and scope: On websites, the oppstartsid is commonly the homepage or front page that visitors first encounter. On apps, it can be the initial screen after startup, such as a dashboard, onboarding flow, or welcome screen. The design should balance providing enough information to orient users with efficient pathways to common tasks.

Design considerations: Prioritize fast load times, clear visual hierarchy, and accessible typography and color contrast. A well-structured oppstartsid should work across devices and screen sizes (responsiveness) and support user goals. For web oppstartsid, consider search engine optimization and intuitive navigation to subpages. For apps, align with platform conventions (navigation patterns, gestures) and provide onboarding if appropriate while avoiding friction to core tasks.

Implementation and variations: In content management systems, the oppstartsid is often configured as the site’s front page. In marketing contexts, a dedicated landing page (landingssides) may serve as the oppstartsid for campaigns. While the terms homepage, front page, and landing page are related, their exact usage can vary by organization or product.

See also: forsides, hjemmeside, landingssider, landing page, front page, splash screen (oppstartsskerm).