omsætningen

Omsætningen is a Danish term used primarily in business and economics to denote the turnover or revenue of a company over a specific period. It represents the total value of goods and services sold and is often reported as the top line in financial statements. Omsætningen serves as a measure of market activity and company scale, helping to track growth and compare performance across periods or with competitors. In reporting, the term may be presented as gross turnover or net turnover, depending on whether returns, discounts, and value-added taxes are included or excluded; in many contexts omsætningen is treated as gross revenue from sales of goods and services.

Beyond corporate revenue, omsætningen can also refer to inventory turnover in retail and supply chain contexts—the rate at which stock is sold and replaced during a period. A high inventory turnover generally indicates strong demand or efficient stock management, while a low turnover can signal oversupply or slow-moving stock. The concept is related but distinct from profitability metrics such as gross margin or operating profit.

In HR or workforce discussions, omsætningen may occasionally appear in reference to employee turnover, though this usage is less common and is usually specified as personaleomsætning or medarbejderomsætning to avoid ambiguity. Overall, omsætningen is a central indicator of business activity and market dynamics, used by managers, investors, and analysts alongside margins, costs, and cash flow.