ojowo

Ojowo is a term that originated in the early 2000s among African American youth, particularly in the United States. It is a slang term that refers to a person who is perceived as overly concerned with their appearance, often to the point of being excessive or ridiculous. The term is often used in a derogatory manner to describe someone who is overly focused on their physical appearance, such as through the use of makeup, clothing, or other forms of self-expression.

The origin of the term "ojowo" is not entirely clear, but it is believed to have been coined by African American youth as a way to mock and critique the trend of "ojibos," which refers to a style of dress and makeup popularized by African American women in the 1990s and early 2000s. The term "ojowo" is often used to describe someone who is perceived as going too far in their attempts to emulate this style, resulting in an appearance that is seen as overly dramatic or exaggerated.

In recent years, the term "ojowo" has been used more broadly to describe anyone who is perceived as overly concerned with their appearance, regardless of their race or cultural background. However, it is important to note that the term is often used in a way that is dismissive or disrespectful of the person being described, and can be seen as a form of ableism or body shaming. As with any slang term, the meaning and usage of "ojowo" can vary depending on the context and the individuals using it.