ohjausviestintää

Ohjausviestintää refers to steering communication, a concept within organizational communication that emphasizes the role of communication in guiding and directing organizational activities and members towards shared goals. It involves the strategic use of messages to influence perceptions, behaviors, and decision-making processes within an organization. This type of communication is crucial for aligning individual efforts with organizational objectives and fostering a sense of collective purpose.

The primary aim of ohjausviestintää is to ensure that all members of an organization understand their roles, responsibilities, and the overarching direction of the company. It encompasses various communication activities, including setting strategic direction, communicating vision and values, establishing policies and procedures, and providing feedback. Effective steering communication helps to create a shared understanding and commitment to the organization's mission.

Key elements of ohjausviestintää include clarity, consistency, and timeliness. Messages must be clear and easily understood by the intended audience. Consistency in messaging across different channels and over time reinforces the desired direction. Timeliness ensures that information is delivered when it is most relevant and impactful. Moreover, ohjausviestintää often involves a two-way communication process, allowing for feedback and adaptation based on the responses and insights of organizational members. This iterative approach helps to refine strategies and ensure that communication remains effective in steering the organization.