offwhites

Off-white is a color term describing a pale shade between white and colors such as cream or ivory. It is not standardized and can vary by material, light, and display conditions, making it a flexible option in design and fashion. In interiors, off-white walls and surfaces can soften contrasts; in textiles, it provides a neutral base that blends with various palettes. The term encompasses a range of near-white variants, including ivory, eggshell, and bone, each with subtle undertones that affect warmth and texture.

Off-White, often styled as Off-White, is a luxury fashion label founded in 2012 by American designer Virgil Abloh. Based in Milan, the brand blends streetwear with high fashion, emphasizing concept-driven design and provocative branding. It is known for its distinctive motifs, such as quotation marks around words, a diagonal striped graphic, and a plastic zip-tie tag, which appear across apparel, accessories, and footwear. The label rose to prominence through high-profile collaborations and limited releases that bridged contemporary culture and couture.

Among its most influential projects is The Ten, a collaboration with Nike launched in 2017 that reimagined ten classic sneakers. Off-White has also partnered with other brands across fashion, accessories, and lifestyle, expanding into stores, collaborations, and limited editions. The brand has been described as a key player in the evolution of luxury streetwear and postmodern branding during the 2010s and beyond.

In 2019 Off-White became part of LVMH’s portfolio, with Abloh continuing as creative director until his death in 2021. The brand continues to operate and influence the fashion landscape, honoring Abloh’s design philosophy while evolving under new leadership.