näyttmäkkyys
Näyttämykkyys is a Finnish term that can be translated into English as "showiness," "flashiness," or "ostentatiousness." It refers to the quality of being overly elaborate, gaudy, or designed to attract undue attention. In its most common usage, näyttämykkyys describes something that is visually striking but perhaps lacks substance or genuine taste. It often carries a slightly negative connotation, suggesting a superficial display intended to impress rather than to convey genuine value or beauty.
This concept can be applied to various contexts, including fashion, interior design, art, and even behavior.
While often associated with gaudiness, näyttämykkyys isn't always entirely negative. In some situations, a certain degree