návtvnosti

návtvnosti (often written návštěvnost) is a metric describing the number of visitors to a place, event, or digital platform within a defined period. It is used in museums, retail centers, theaters, transport hubs, fairs, and websites to quantify audience reach and engagement. The term can cover physical attendance as well as digital interactions, depending on the context.

Measurement methods vary by context. For physical venues, data come from ticket sales, entry gates, turnstiles, or sensor-based counts. In online environments, counts come from page views, unique visitors, sessions, and dwell time collected by web analytics tools. Combined indicators may include visits per location, temporal patterns, visitor origin, and device types.

Key indicators include total visits, unique visitors, average dwell time, repeat visitation rate, and peak periods. návtvnosti data inform planning, staffing, marketing and budgeting, capacity management, and evaluation of campaigns or events.

Data quality depends on counting methodology and deduplication, and privacy considerations require anonymization and compliance with regulations. Limitations include definitional differences across contexts, counting biases, and challenges in comparing venues or online and physical audiences.