noroi
Noroi is a Japanese term that means “curse” or “jinx” and refers to a supernatural affliction believed to be inflicted by a person, deity, or spirit to bring harm to a target. In folklore, noroi is often associated with misfortune, illness, or disasters that are thought to be caused by malevolent forces or individuals practicing magic.
The word is derived from the verb norou (呪う), meaning “to curse.” In traditional contexts, curses were
Cultural significance of noroi rests on the belief that moral or social transgressions can invite misfortune
In modern media, noroi has been popularized beyond folklore. One notable example is Noroi: The Curse (2005),
The term remains in everyday language as well, occasionally used to describe persistent bad luck or a