nordts

Nordts is a German footwear and athletic apparel company founded in 1995 by Hans‑Günter Weber in the city of Münsingen. The company initially concentrated on producing durable hiking boots for the European mountain‑tourism market and expanded its product line in the early 2000s to include trail running shoes, outdoor jackets, and recycled‑material sneakers. Nordts emphasizes a “sustainability first” strategy; it uses biodegradable midsole foam and recycled polyester in the majority of its apparel, and it has been certified by the European Recycled Materials Initiative since 2016.

Nordts operates primarily through a catalog‑sales model, supported by an online storefront that is tailored for the German, Austrian, and Swiss markets. In 2014, Nordts entered a strategic partnership with the German outdoor retailer Alpinum to distribute its products in 120 retail outlets across western Europe. The company’s marketing mix relies heavily on social media engagement, virtual trail‑run events, and influencer collaborations, which account for more than 55 % of its advertising spend.

Financially, Nordts has grown at an average annual rate of 12 % over the past decade and reported revenue of €18 million in 2022. The firm remains privately held, with a current employee count of 85. Nordts is recognized for its strong community‑based approach, sponsoring local walking clubs, and funding scientific research into blister‑preventing shoe linings. The company continues to expand its footprint into the Nordic markets, aiming to launch a Norwegian e‑commerce site by 2025.