médiatechnika
médiatechnika is a cross-disciplinary field that sits at the intersection of media and technology. It encompasses the tools, systems, and workflows used to create, process, distribute, and consume media content across contemporary platforms, including film, television, radio, streaming services, websites, and mobile apps. The term is used in various regions to describe both the practical craft of media production—such as digital editing, sound design, and live broadcasting—and the study of how technologies shape media industries, formats, and audiences.
Core topics include digital capture and editing, encoding and decoding, data storage and asset management, metadata
Education and professions: practitioners work as media technologists, broadcast engineers, post-production specialists, streaming engineers, or multimedia
Relation to other fields: mediátechnika overlaps with media studies, information technology, computer science, electrical engineering, telecommunications,
Current challenges include standardization and interoperability of formats and platforms, digital preservation, data security and privacy,