målgruppearbete
Målgruppearbete, a Swedish term, translates to "target group work" or "audience work." It refers to the systematic process of identifying, understanding, and segmenting a specific group of people for whom a particular product, service, campaign, or communication is intended. The core idea is to tailor efforts to resonate with the needs, preferences, behaviors, and characteristics of this defined audience, thereby increasing effectiveness and efficiency.
This work involves research and analysis to define the målgrupp. This can include demographic information such
The application of målgruppearbete spans various fields, including marketing, public relations, education, social work, and policy