multipacks

Multipacks are packaging configurations that bundle several individual units into a single sale unit. They are widely used for consumer goods such as beverages, snacks, personal care items, and household products. Multipacks can be homogeneous, containing multiple copies of the same product, or mixed, containing different SKUs within one package. The outer packaging is typically a shrink-wrapped film, a cardboard carton, or a resealable pouch, with internal arrangements designed to protect contents during transport and display.

The primary purposes of multipacks are convenience, portability, and price efficiency. For consumers, buying in multipacks can reduce trips to the store and may offer a lower price per unit. For retailers and manufacturers, multipacks improve shelf efficiency, reduce handling, and support promotional campaigns. They can also aid in inventory forecasting and logistics by consolidating several units into a single SKU.

Sustainability and labeling considerations are important. Packaging materials range from recyclable cardboard and plastic films to multilayer laminates; recyclability depends on material type and local recycling capabilities. Some jurisdictions require clear unit pricing and disclosures for multipacks. Packaging must safeguard contents from damage and maintain freshness where applicable, which can influence design decisions around weight, stiffness, and protection.

Common examples include six-packs or twelve-packs of beverages, and snack or household-item assortments sold in a single carton. As consumer demand evolves, multipacks continue to be used to balance convenience, price competitiveness, and environmental considerations in retail.