movado

Movado is a Swiss watch brand known for its minimalist design and the distinctive Museum dial. The brand was established in 1881 in La Chaux-de-Fonds, Switzerland, as a watchmaking company that would go on to gain recognition for clean, modern aesthetics.

A defining moment in Movado’s history was the creation of the Museum dial in 1947, designed by Nathan George Horwitt. The dial features a single gold dot at 12 o'clock, intended to symbolize the sun at noon. This design has become a hallmark of the Movado identity and is part of the design heritage associated with the brand.

Movado later became part of the Movado Group, Inc., a designer, manufacturer, and distributor of watches with a global reach. The group markets Movado watches alongside other brand lines through a network of retailers and subsidiaries, and it emphasizes contemporary, minimalist styling across its collections.

Product offerings include quartz and mechanical movements across men’s and women’s models, with a focus on contemporary, wearable design. Production and sourcing activities span Switzerland and other regions, reflecting a mixed manufacturing approach typical of many modern Swiss watch brands.

Movado’s branding emphasizes simplicity, legibility, and style, with ongoing collections and occasional special editions that reference mid-20th-century design heritage. The brand maintains worldwide distribution through department stores, specialty retailers, and licensed distributors, continuing to position itself within the luxury-to-accessible luxury segment of the watch market.