minimallyvery

Minimallyvery is a neologism used to describe a design and communication approach that seeks to convey the maximum possible meaning with the minimum possible material. Proponents describe it as a synthesis of minimalism and assertive intensity, delivering "very" impact through economy of form, language, or interaction.

Origin and usage: The term appears to have emerged in online design and writing communities in the early 2020s, though exact origins are unclear. It typically signals a deliberate compression of content paired with heightened semantic or perceptual impact. In practice, it may refer to both aesthetic restraint and the selective amplification of meaning.

Domains: In visual design, minimallyvery works through sparse layouts, restrained color palettes, and typography that prioritizes legibility, producing interfaces or posters that feel calm yet potent. In writing, it describes prose or copy that relies on brevity, precise diction, and context to elicit strong impressions with few words. In product and service design, it guides feature sets toward essential functions while ensuring clear user outcomes.

Examples: A minimallyvery homepage might present a single call to action, a short line of value proposition, and ample white space. A product description may substitute long feature lists with a concise sentence that conveys relevance and benefit.

Criticism: Some critics view minimallyvery as a buzzword that risks vagueness or over-simplification. Effectiveness depends on clear intent, audience literacy, and execution; when overapplied it can reduce accessibility or nuance.

See also: Minimalism; Plain language; Concision; Design ethos.