mikropersonaliseringen
Mikropersonaliseringen refers to the practice of tailoring content, services, or experiences to individual users on a very granular level. This goes beyond basic personalization, which might group users into broad categories, and instead focuses on adapting elements in real-time based on specific user actions, preferences, and context. It involves using data analytics and algorithms to make small, frequent adjustments that optimize the user's interaction.
This approach is often employed in digital marketing, e-commerce, and user interface design. For example, a website
The goal of mikropersonaliseringen is to enhance user engagement, improve conversion rates, and create a more