mediekunskap

Mediekunskap is a field that focuses on the ability to access, analyze, evaluate and create media content across genres and platforms, with awareness of how media shapes knowledge, attitudes and behavior. It encompasses critical thinking about messages, sources, audiences and production contexts, as well as practical skills in information literacy and digital literacy. Key competencies include identifying bias and misinformation, assessing source credibility, understanding ownership and agendas, and using fact-checking and verification techniques. It also covers understanding how algorithms, platforms, and data practices influence what users see, and how to produce responsible media content.

In education, mediekunskap is taught to help individuals participate responsibly in democratic life, engage with journalism and online dialogue, and protect personal privacy and safety. Pedagogical approaches often combine analysis of real media texts with opportunities to create media content, promoting inquiry, collaboration, and reflection. Curriculum frameworks frequently align with broader information literacy or digital literacy goals and draw on resources from national education authorities, libraries, and journalism organizations. UNESCO and many national bodies promote media literacy as essential for an informed citizenry.

Challenges include the rapid spread of misinformation, deepfakes, echo chambers, and unequal access to digital tools. Effective mediekunskap programs address these issues through critical pedagogy, community partnerships, and ongoing evaluation of media ecosystems.