medianpakkaus

Medianpakkaus, literally 'middle packaging' in Finnish, is a term used in the packaging industry to describe an intermediate packaging layer positioned between primary consumer packaging and the outer shipping carton. It functions to provide protection, stability, and handling efficiency during storage, transport, and retail display. The exact definition of medianpakkaus varies by company and market, and it is not governed by a single international standard.

Materials commonly used for medianpakkaus include corrugated cardboard, high-strength paperboard, and molded pulp. Typical forms are insert trays, partitions, wrap-around cartons, or modular shells that enclose one or several units of a product. The design often aims for shelf readiness and ease of palletization, while limiting overall packaging height and volume.

Benefits include improved product protection against scuffing and abrasion, reduced movement within the outer carton, and more efficient use of storage space and transport capacity. Medianpakkaus can also lower total cost by reducing damage and waste, while supporting sustainability through recyclability and minimized void fill. Its use should align with product specifications, consumer experience goals, and regulatory requirements for packaging materials and labeling.

Applications span a range of consumer goods where repeatable, mid-level protection is needed, such as electronics accessories, beauty products, small appliances, and home goods. The concept is often integrated with primary packaging design and outer shipping packaging, and may be influenced by standards for packaging waste management and recyclability in different jurisdictions.