marktrends
Marktrends is a term used in marketing analytics to describe the systematic collection, analysis, and interpretation of patterns in market-related indicators. It encompasses signals such as consumer search interest, social media mentions, brand sentiment, product reviews, sales data, and advertising reach. Practitioners use marktrends to detect rising or falling interest in products or brands and to forecast near-term demand or market momentum. In practice, marktrends is sometimes used interchangeably with market trends or trend signals in marketing analytics, though it is not a formally standardized term.
Its methodology combines multiple data sources: online search trends, social listening, point-of-sale data, customer surveys, and
Applications include informing product development and roadmap decisions, optimizing pricing and promotions, aligning inventory and supply
Limitations encompass data quality and coverage gaps, biases in digital signals, cultural or regional differences in