markkinoivat

Markkinoivat is a Finnish word derived from the verb markkinoida, meaning to market or promote. In its finite form, markkinoivat is the third-person plural present tense, so it translates roughly as “they market” or “they are marketing.” The form is common in general discussions of marketing activities carried out by groups of people or organizations, for example: Yritykset markkinoivat tuotteitaan verkossa (Companies market their products online).

As a present active participle, the related form markkinoiva exists and can be used to describe agents engaged in marketing. When used attributively with a singular noun, it appears as markkinoiva, as in markkinoiva yritys (a company that markets). With plural nouns, it can take the form markkinoivat, as in markkinoivat yritykset (the companies that market). In this participial use, the emphasis is on ongoing marketing activity by the described subjects.

Usage and context: markkinoivat emphasizes the action of marketing performed by the subject(s), and is commonly encountered in business journalism, reports, and descriptions of marketing campaigns. It is distinct from the noun markkinointi, which denotes the activity or discipline of marketing more generally, and from markkinoijat, which refers to marketers or the people who market.

Related terms include markkinointi (marketing), markkinointikampanja (marketing campaign), and digitaalinen markkinointi (digital marketing). The term is part of Finnish business vocabulary and is used in both formal and semi-formal contexts to discuss marketing actions and actors.