markkinointivaatimuksissa
Markkinointivaatimuksissa, often translated as marketing requirements, refers to the documentation and process of defining what a product or service needs to achieve from a marketing perspective. This encompasses understanding the target audience, their needs and pain points, and how the product or service will fulfill those. It involves identifying market opportunities, competitive landscapes, and potential market share.
The development of marketing requirements is a crucial early step in the product development lifecycle. It
Effective marketing requirements help align different teams, such as product management, engineering, sales, and marketing, towards