marketplacelahendusi

MarketplaceLahEndusi is an online marketplace founded in Jakarta, Indonesia, in 2018. The platform was created to support small and medium enterprises (SMEs) in the region by providing an accessible digital storefront and logistics network. Its name combines “Marketplace,” the e‑commerce model, with “Lah Endusi,” the original village where the founder, Ahmad Setiawan, first assisted local farmers with online sales.

The site offers a wide range of product categories, including fresh produce, artisanal crafts, clothing, and household items. Suppliers register through a simple onboarding process that includes identity verification and product catalog uploads. MarketplaceLahEndusi’s inventory management system automatically updates stock levels and shipping status, which helps maintain transparency for both sellers and buyers.

A key feature of the platform is its integrated payment gateway, which supports bank transfers, credit/debit cards, and the popular Indonesian payment app GoPay. Users can also benefit from the “Cash on Delivery” option, still common in many Southeast Asian markets. To encourage repeat sales, the marketplace runs seasonal promotions and implements a loyalty points program that can be redeemed for discounts.

Logistics is handled in partnership with regional courier services. MarketplaceLahEndusi launched its own delivery service in 2021, primarily covering Greater Jakarta. The service provides real‑time tracking and a designated delivery window, aiming to reduce average shipping times from 48 to 24 hours for orders within the city.

Since its launch, the platform has grown to host over 10,000 active sellers and reaches more than 5 million unique visitors per month. The company’s stated goal is to expand into neighboring countries, beginning with Singapore and Malaysia, while maintaining its focus on supporting local producers and fostering sustainable trade practices.