marketingi
Marketingi is the set of activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It aims to understand and respond to customer needs and preferences and to build lasting relationships.
It encompasses market research, segmentation, targeting, and positioning, as well as the marketing mix: product, price,
Historically, marketing theory emerged in the early 20th century, evolving from simple selling practices to a
Marketingi uses a range of channels, including traditional advertising, public relations, sales, and increasingly digital methods
Ethical considerations and measurement are central. Marketers seek truthful messaging, respect for consumer privacy, and responsible