marketingcentric
Marketing-centric refers to an organizational orientation or business strategy that places marketing and market-driven insights at the center of decision making. In a marketing-centric model, customer needs, competitive dynamics, and value propositions shape strategies across product development, pricing, distribution, and communications, rather than being driven primarily by product features or internal processes.
Key characteristics include: reliance on market research and customer segmentation; cross-functional alignment around marketing objectives; use
Implementation typically involves establishing a clear value proposition, segmenting the market, aligning product roadmaps with market
Advantages include better market fit, faster responsiveness to customer needs, and more consistent brand experience. Potential
Marketing-centric is distinct from product-centric or sales-centric orientations; it may overlap with customer-centric approaches but emphasizes