mallisto

Mallisto is a Finnish noun meaning a curated collection or lineup of products offered by a brand, most commonly in fashion and design. Derived from the word mall i (model, pattern) with the suffix -sto, the term denotes a planned assortment intended for release over a season or under a specific concept. A mallisto typically includes clothing, accessories, and related items, and may extend to textiles, footwear, and home goods depending on the brand.

In practice, a mallisto serves as a brand's seasonal lineup. Designers and buyers use it to present the collection to retailers and press. It is built around a central concept, a color palette, and material choices, and is supported by lookbooks, product specifications, and sometimes prototypes. Development combines trend research, design work, sourcing, pattern making, and sampling, often spanning several months before a release.

Mallistot are most common in the Finnish fashion and design industries but are used by brands globally, especially when communicating in Finnish markets. While seasonal mallisto are standard, many brands also release capsule or special edition mallisto that focus on a single theme or product category. The term helps distinguish the curated collection from individual products or generic assortments.