länkskydd

Länkskydd, often translated as link protection or link cloaking, is a technique used on websites to obscure the true destination of a hyperlink. This is typically achieved by using an intermediary page or script that redirects the user to the final URL after a short delay or after performing some other action. The primary purpose of länkskydd is often to mask affiliate links, making it difficult for users or search engines to identify that clicking the link will lead to a merchant's website and potentially result in a commission for the site owner.

Beyond affiliate marketing, länkskydd can also be employed for other reasons. It might be used to track the performance of specific links, to prepend tracking codes or referral parameters to a URL, or to protect against link scraping. In some cases, it can also be used to hide potentially malicious or undesirable destination URLs from users until the last possible moment, although this practice is often viewed with suspicion and can negatively impact user trust. Search engines generally frown upon aggressive link cloaking, as it can be used for deceptive purposes and to manipulate search rankings. Therefore, the implementation of länkskydd should be approached with caution and transparency to avoid negative consequences.