logossom
Logossom is a branding concept referring to a compact emblem that integrates multiple logos into a single mark. The term combines logo with the Greek soma meaning body, signaling a single logo body composed of multiple brands.
Origins and usage: The logossom emerged in branding literature in the 2010s as a solution for events
Design and construction: A logossom typically centers on a geometric shape or negative space device; individual
Applications: It is used in event branding, product line co-branding, conference signage, and digital interfaces where
Reception and critique: Supporters say it provides cohesive visual identity and simplifies approvals, while critics argue