lettermarks
A lettermark is a type of logo built primarily from a company's initials or abbreviations, rendered in typographic form to create a distinctive symbol. Unlike a wordmark, which presents the full name in a unique typeface, a lettermark compresses the brand into a compact mark that relies on letterforms for recognition.
Lettermarks are commonly used when a brand has a long or multilingual name, or when initials provide
Design considerations for lettermarks include legibility at small sizes, versatility across media, and the psychology of
History and usage: Lettermarks emerged as corporate identity systems sought simpler visual footprints and clearer recognition.
Advantages include compactness, ease of reproduction, and flexibility across platforms. Disadvantages include dependence on initial name