lehdistötiedotteilla

Lehdistötiedote, known in English as a press release, is a communication tool used by organizations to share news or information with the media. Its primary purpose is to inform journalists about a newsworthy event, product launch, company announcement, or any other development that might be of interest to the public. A well-crafted press release can lead to media coverage, thus reaching a wider audience.

The structure of a typical press release is quite standardized. It usually begins with a clear and concise headline that summarizes the main news. This is followed by a dateline indicating the location and date of issuance. The opening paragraph, often referred to as the lead, provides the most crucial information in a concise manner, answering the who, what, when, where, and why of the story. Subsequent paragraphs offer more detail, context, and supporting information.

Press releases often include quotes from key individuals within the organization to add a human element and perspective. They also typically conclude with a boilerplate, which is a brief description of the organization, and contact information for media inquiries, including a name, title, email address, and phone number.

The goal of a press release is to be factual, objective, and easy for journalists to understand and use. It should present information in a way that encourages media outlets to pick up the story and report on it. While press releases are a form of public relations, they aim to provide verifiable information rather than overtly persuasive marketing messages.