ladderprincipe
The ladder principle is a behavioral economics concept that explains how people make decisions in uncertain or risky situations. This principle was first introduced by psychologist Barry Schwartz and economist Russell Kahn in 1993. The basic idea is that people tend to make choices based on what they think is the "right" or "optimal" decision, rather than what actually gives them the best outcome in a given situation.
In situations where there are many options available, people tend to start at the top of the
The ladder principle explains why people often regret their decisions, even if they seemed rational at the
Critics of the ladder principle argue that it oversimplifies the complexities of human decision-making, while proponents